If you’re within the business of selling products on-line, you’re continuously exploring new marketing ways to get your product in front of customers. If you happen to haven’t but considered the benefits of a product explainer video, you might be missing out on an additionalordinary spike in model recognition and revenue.
We make explainer movies for a dwelling, so we dare say we’re a bit biased — however the statistics agree with us. Explainer movies are proven to increase conversions by 30+ percent. When your conversions embrace "Add To Cart," this can imply the distinction between "making it" and not.
To break it down, we’ve compiled four of probably the most insane benefits product explainer movies provide.
four Product Explainer Video Benefits
1. They Display A Problem And Solution
You know what your distinctive selling proposition is, proper?
Likelihood is most of your marketing price range is dedicated to either:
Finding clients who've the problem your product solves, or
Convincing folks they have the problem your product solves.
You can achieve this through catchy copy and well-structured landing pages, yes, but you can too have a remarkable effect with the use of a product explainer video.
2. They Make Product Benefits Attention-grabbing
Everybody online, especially those selling things, is in a relentless battle to be interesting. With product explainer videos, you soar that hurdle.
Text on-line just isn’t performing the way it used to — with fifty five percent of time online spent watching video, the numbers prove people just don’t read as a lot as they used to.
We know, it’s sad — but enterprise is enterprise, and it's a must to be ahead of the curve. By incorporating explainer movies into your product video marketing strategy, you add additionalordinary benefit to your company. We’d bet money that more individuals will watch an animated cartoon video than read a conglomeration of bullet points.
3. They Keep People On Your Website Longer
Product SEO is a troublesome game. Not only is the online product market oversaturated, but bounce rates are extraordinarily high.
Consumers click, quickly determine whether you’re definitely worth the investment, and click off. There’s not often an opportunity for them to fall in love with your branding or messaging in that time period.
By incorporating an explainer video to your product above the fold, you keep people on the web page longer. At the very least, as long as they spend watching the video — which is commonly a significant period of time, in comparison.
Increasing the time folks spend in your page increases your web page ranking, by the way. You've got nowhere to go but up!
4. They Give You A Complete New Set Of Assets
To get meta for a second, we really love our Instagram.
Because our service is so visual, it’s super simple to chop and screw numerous videos into 3-four second clips and create a visually appealing feed. We get a ton of engagement on these posts — way more than photos, because movies only require views, not likes. This typically leads to our engagement being four-5 instances what it can be on a photo.
Once you put money into a product explainer video, particularly one with character animation, you end up with a complete new set of name assets to add into your marketing mix.
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